designer CuteCircuit: Social media clothing

A London based fashion label, CuteCitcuit, is the first to use LED lights in couture clothing. This brand has made an impact on the fashion industry by integrating social platforms into its clothing. A Twitter integrated dress was worn on the red carpet. Fans were able to send tweets to Nicole Scherzinger as she walked and conducted interviews. This is a new way for fans to interact with celebrities. Some of the clothes, like a basic white tshirt, have a photo upload feature. Users can take photos with either the shirt or their cell phones and display them as a graphic on their bodies. Social media is the new fashion! Here are a few images..

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This video details how the clothing works.

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